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̳ñòî êàðëèê³â.
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Åëåêòðîííî¿ êíèãè íåìàº
ISBN: 978-966-10-0850-1
ʳëüê³ñòü ñòîð³íîê: 288
Îáêëàäèíêà: Ì'ÿêà
Ôîðìàò: 130õ200
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Óêðïîøòà — â³ä 20 ãðí
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Äèâîâèæí³, íåéìîâ³ðíî ³íòðèãóþ÷³ ïî䳿, ùî çáóðþþòü òèõîïëèíí³ñòü áóòòÿ êóðîðòíîãî ì³ñòå÷êà; ÷óäåðíàöüê³ ïåðåïëåò³ííÿ òðàãåä³éíîãî ìèíóëîãî ³ç ïî÷àñòè ôàðñîâèì ñüîãîäåííÿì; ïðèñòðàñò³, çà÷àðóâàííÿ é ðîç÷àðóâàííÿ, ñèìâîëè òà ðåà볿, ìàã³ÿ íåïîÿñíèìîãî. À ïîíàä óñ³ì — ì³ñòèêà, ì³ñòèêà, ì³ñòèêà...
Óñå öå êð³çü ïðèçìó ïî÷óâàíü ³ îäêðîâåíü ãîëîâíî¿ ãåðî¿í³ — ë³êàðÿ Ñîô³¿ Çîðè÷.
Ïðèäáàéòå êîìïëåêò êíèã ç³ çíèæêîþ 20%!
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[DETAIL_TEXT] => Àíêåòà ïðîäàæó êíèãè
Ðîìàí÷óê Ë. «Ì³ñòî êàðëèê³â». ISBN 978-966-10-0850-1.
Ö³ëüîâà àóäèòîð³ÿ
1. ßêà â³êîâà ãðóïà áóäå çàö³êàâëåíà ó äàí³é êíèç³:
æ³íêè â³êîì 18-70 ðîê³â, ÿê³ ö³êàâëÿòüñÿ ñó÷àñíîþ ðîìàí³ñòèêîþ.
2. ßêà ïðîôåñ³éíà ãðóïà áóäå çàö³êàâëåíà ó äàí³é êíèç³:
ïðîôåñ³éíà ïðèíàëåæí³ñòü çíà÷åííÿ íå ìàº.
3. Äå ïðàöþþòü, æèâóòü, áóâàþòü ïîòåíö³éí³ ïîêóïö³ êíèãè
Ïðîôåñ³éíà àóäèòîð³ÿ – çàãàëüíà.
Àóäèòîð³ÿ ïðîæèâàííÿ – çàãàëüíà.
Ïîòåíö³éí³ ïîêóïö³ áóâàþòü ó òàêèõ ì³ñöÿõ
• êíèãàðí³,
• ïóáë³÷í³ á³áë³îòåêè,
• êíèæêîâ³ ²íòåðíåò-ìàãàçèíè,
• êíèæêîâ³ ñàéòè,
• êíèæêîâ³ ôîðóìè òà ÿðìàðêè,
• ë³òåðàòóðíî-ìèñòåöüê³ ñàéòè,
• ðîçâàæàëüí³ ñàéòè,
• ìèñòåöüê³ çàõîäè,
• ñïåö³àë³çîâàí³ êíèæêîâ³ òà ë³òåðàòóðí³ äðóêîâàí³ âèäàííÿ,
• æ³íî÷³ æóðíàëè
• ñóïåðìàðêåòè, òîðãîâ³ öåíòðè
• êíèæêîâ³ ëîòêè, êíèæêîâ³ ðîçêëàäêè,
• ïîøòîâ³ â³ää³ëåííÿ
• âîêçàëè.
4. Ëîêàë³çàö³ÿ ïîêóïö³â çà ãåîãðàô³÷íèìè îçíàêàìè:
Ïîêóïö³â ïîòð³áíî ðîçä³ëèòè íà äâ³ êàòåãîð³¿: æèòåë³ ì³ñò, æèòåë³ ñ³ë
5. ²íòåðåñè ïîòåíö³éíèõ ïîêóïö³â:
- õóäîæíÿ ë³òåðàòóðà,
- óêðà¿íñüêà ë³òåðàòóðà,
- ðîìàíè.
Ó äàíîìó âèäàíí³ çíà÷íî á³ëüøå áóäóòü çàö³êàâëåí³ æ³íêè.
6. Ïîðòðåò ïîêóïöÿ:
à) Ƴíêà, ÿêà êóïóº êíèãó äëÿ ÷èòàííÿ,
á) Ïóáë³÷íà á³áë³îòåêà, ÿêà çàêóïîâóº êíèãè,
â) Ëþäè, ÿê³ êóïóþòü êíèãó â ïîäàðóíîê.
7. Ïðèáëèçíà ÷èñåëüí³ñòü ïîòåíö³éíèõ ïîêóïö³â
Ö³ëüîâà àóäèòîð³ÿ – æ³íêè â³êîì 18-70 ðîê³â, ÿê³ ëþáëÿòü ÷èòàòè óêðà¿íñüê³ ðîìàíè.
Ðåçþìå
Ìîæåìî çðîáèòè âèñíîâîê, ùî êíèãó æ³íêè (18-70 ðîê³â) ïîáà÷àòü ³ çìîæóòü êóïèòè ó òàêèõ ì³ñöÿõ:
1. Ïîøòîâ³ â³ää³ëåííÿ (òóò êíèãó ìîæóòü êóïóâàòè ïåíñ³îíåðè)
2. Ñóïåðìàðêåòè, òîðãîâ³ öåíòðè,
3. Êíèæêîâ³ ìàãàçèíè ³ ðîçêëàäêè íà ðèíêàõ, âîêçàëàõ.
4. ²íòåðíåò-ìàãàçèíè,
5. Êíèæêîâ³, ë³òåðàòóðíî-ìèñòåöüê³, ðîçâàæàëüí³ ñàéòè,
6. Ìèñòåöüê³ çàêëàäè,
7. Êíèæêîâ³ ÿðìàðêè é ôîðóìè,
8. Ïóáë³÷í³ á³áë³îòåêè (òóò ÷èòà÷³ ìîæóòü îçíàéîìèòèñÿ ç êíèãîþ, à çãîäîì ïðèäáàòè ÷è ïîðàäèòè êíèãó ³íøèì – ³íôîðìàòèâíà ðåêëàìà)
Êîíêóðåíö³ÿ
1. Âêàçàòè êíèãè, ÿê³ º êîíêóðåíòàìè äëÿ äàíî¿:
- óêðà¿íñüê³ òà óêðà¿íîìîâí³ ðîìàíè.
2. Ïðîâåñòè àíàë³ç ö³í ³ ÿêîñò³ êíèã êîíêóðåíò³â:
Ö³íîâèé ä³àïàçîí – 35-80 ãðí.
«Ñòîë³òòÿ ÿêîâà» Â. Ëèñ (Êëóá ѳìåéíîãî Äîçâ³ëëÿ) – 35 ãðí,
«Ñåëî íå ëþäè» Ëþêî Äàøâàð (Êëóá ѳìåéíîãî Äîçâ³ëëÿ) – 36 ãðí,
«×àñ ñìåðòîõðèñò³â. ̳ðàæ³ 2077 ðîêó» Þ. Ùåðáàê (ßðîñëàâ³â Âàë) – 78 ãðí.
3. Âèä³ëèòè â³äì³ííîñò³ íàøî¿ êíèãè â³ä êíèã êîíêóðåíò³â, âêàçàòè ïåðåâàãè ïîêóïêè ñàìå íàøî¿ êíèãè:
- ïîð³âíÿíî ç êîíêóðåíòàìè íèçêà ö³íà – 24 ãðí,
- çðó÷íèé ôîðìàò,
- àêòóàëüí³ñòü ðîìàíó äëÿ óêðà¿íñüêîãî ñóñï³ëüñòâà.
Ðåêëàìí³ çàõîäè
Ðåêëàìó âàðòî ïðîâîäèòè íå äëÿ îêðåìî¿ êíèãè à â çàãàëüíîìó äëÿ ãðóïè ñóì³æíèõ êíèã (ö³ëî¿ ñå𳿠êíèã, óñ³õ âèäàíü àâòîðêè).
1. Ðåêëàìà â ²íòåðíåò:
- Êîíòåêñòíà ðåêëàìà íà ðîçâàæàëüíèõ, êíèæêîâèõ, ë³òåðàòóðíî-ìèñòåöüêèõ ôîðóìàõ ³ ñàéòàõ, êíèæêîâèõ ²íòåðíåò-ìàãàçèíàõ,
- ïóáë³êàö³ÿ â³äãóê³â òà ðåöåíç³é ÷èòà÷³â ³ íàóêîâö³â-ë³òåðàòîð³â,
- àêö³¿ íà êíèæêîâèõ ²íòåðíåò-ìàãàçèíàõ (ö³íîâ³ çíèæêè ïðè çàìîâëåíí³ óñ³º¿ ñå𳿠êíèã ÷è ïåâíî¿ ê³ëüêîñò³ ñàìå äàíèõ âèäàíü – íå ìåíøå 3 íàðàç),
- ö³íîâ³ çíèæêè ïðè çàìîâëåíí³ ñå𳿠âèäàíü «Ì³ñòî êàðëèê³â» ³ç ñàéòó www.bohdan-books.com
2. Ðåêëàìà â ãàçåòàõ, æóðíàëàõ (ñïåö³àë³çîâàíèõ):
- â³äãóêè ÷èòà÷³â,
- ðåöåí糿, ñàòò³, â³äãóêè ñïåö³àë³ñò³â-ë³òåðàòîð³â,
- êîíòåêñòíà ðåêëàìà ãðóïè ñóì³æíèõ âèäàíü.
Ðåêëàìà ó æ³íî÷èõ æóðíàëàõ:
- êîíòåêñòíà ðåêëàìà,
- â³äãóêè ÷èòà÷³â.
3. Äðóê ðåêëàìíî¿ ïðîäóêö³¿ äëÿ äàíî¿ êíèãè:
• ßê³ âèäè äðóêîâàíî¿ ðåêëàìè ïîòð³áíî äëÿ äàíî¿ êíèãè
- çàêëàäêè (ö³ëà ñåð³ÿ ðîìàí³â «Ì³ñòî êàðëèê³â»),
- ôëàºðè (ö³ëà ñåð³ÿ ðîìàí³â «Ì³ñòî êàðëèê³â»),
- áóêëåòè (óñ³ âèäàííÿ Ë. Ðîìàí÷óê âèäàâíèöòâà),
- ïëàêàòè (ãðóïà ñóì³æíèõ âèäàíü) à1, à3, à4.
• Ñïèñîê ñïîð³äíåíèõ êíèã ÿê³ áóäóòü ðåêëàìóâàòèñÿ ç ö³ºþ êíèãîþ:
Êíèãè Ë. Ðîìàí÷óê íàøîãî âèäàâíèöòâà:
«Ì³ñòî êàðëèê³â»,
«Ì³ñòî êàðëèê³â 2»,
«Ëèöàð³ ëþáîâ³ ³ íà䳿» (Ì/Ò),
«Ñîô³ÿ …» - öèêë ðîìàí³â,
«×îòèðè äîðîãè…» - öèêë ðîìàí³â,
«Ãðàâ³òàö³ÿ»,
«Ó ìåðåæèâ³ ìåðåæ³».
Ãðóïà ñóì³æíèõ ðîìàí³â ³ç ñåð³ºþ «Ì³ñòî êàðëèê³â»:
- «Ñîô³ÿ …» - öèêë ðîìàí³â Ë. Ðîìàí÷óê,
- «Ëèöàð³ ëþáîâ³ ³ íà䳿» (Ì/Ò) Ë. Ðîìàí÷óê,
- «×îòèðè äîðîãè…» - öèêë ðîìàí³â Ë. Ðîìàí÷óê,
- «Ïåðåìîæö³â íå ñóäÿòü» Î. Åñàóëîâ,
- «Äâ³ îáðó÷êè», «Êîõàííÿ ç ïåðøîãî ïîãëÿäó», «Ðîäèíí³ ãð³õè», «Çëàìàí³ æîðæèíè», «Íåáåçïå÷íà ìåæà», «Ïîâåðòàéòåñü, æóðàâë³, äîäîìó»,
- «Ïîñàã» Î. Ãóëüêî,
- ³í. ðîìàíè.
Ìåòîäè ðîçïîâñþäæåííÿ ðåêëàìíî¿ ïðîäóêö³¿
Çàâäàííÿ – äîíåñòè äî ïîòåíö³éíèõ ïîêóïö³â â³äîìîñò³ ïðî êíèãó.
1. Ðîçä³ëèòè ïîòåíö³éíèõ ñïîæèâà÷³â íà ðåêëàìí³ ãðóïè çà ñïîñîáîì äîíåñåííÿ ³íôîðìàö³¿ äî íèõ.
Âèä³ëÿºìî òàê³ îñíîâí³ ãðóïè ñïîæèâà÷³â.
1. ²íòåðíåò-àóäèòîð³ÿ
2. Ïóáë³÷í³ á³áë³îòåêè,
3. ³äâ³äóâà÷³ êíèãàðåíü,
4. Òåëå- òà ðàä³îàóäèòîð³ÿ.
2. Âêàçàòè, ÿêà ãðóïà ÿêèì âèäîì ðåêëàìè áóäå ³íôîðìîâàíà ïðî êíèãó.
1. ²íòåðíåò-àóäèòîð³ÿ:
- êîíòåêñòíà ðåêëàìà íà êíèæêîâèõ, ðîçâàæàëüíèõ, ë³òåðàòóðíî-ìèñòåöüêèõ ñàéòàõ,
- â³äãóêè, ðåöåí糿 ë³òåðàòóðîçíàâö³â íà ë³òåðàòóðíî-ìèñòåöüêèõ ñàéòàõ,
- àêö³¿ òà ö³íîâ³ çíèæêè êíèæêîâèõ ²íòåðíåò-ìàãàçèí³â,
- çíèæêè ïðè çàìîâëåíí³ ñå𳿠«Ì³ñòî êàðëèê³â» (3 êíèãè) ÷è ïåâíî¿ ê³ëüêîñò³ âèäàíü «Ì³ñòî êàðëèê³â 3» ç³ ñàéòó www.bohdan-books.com .
2. Ïóáë³÷í³ á³áë³îòåêè: - áåçïîñåðåäíÿ ðîáîòà òîðãîâèõ ïðåäñòàâíèê³â ç á³áë³îòåêàìè,
- ïðîïîçèö³ÿ ö³íîâèõ çíèæîê ïðè çàêóïö³ ïåâíî¿ ê³ëüêîñò³ âèäàíü ÷è ïîñò³éí³é ñï³âïðàö³,
- îðãàí³çàö³ÿ ìîæëèâîñò³ äëÿ ÷èòà÷³â ïðèäáàòè äàí³ âèäàííÿ â á³áë³îòåö³,
- îôîðìëåííÿ ñïåö³àëüíî¿ ïîëèö³ äëÿ âèäàíü Ë. Ðîìàí÷óê òà ðîìàí³â íàøîãî âèäàâíèöòâà,
- ðîçïîâñþäæåííÿ äðóêîâàíî¿ ðåêëàìíî¿ ïðîäóêö³¿.
3. ³äâ³äóâà÷³ ìåðåæ³ êíèãàðåíü «Ä³ì êíèãè»:
- òâîð÷³ çóñòð³÷³ ç àâòîðêîþ Ë. Ðîìàí÷óê òà ïðåçåíòàö³¿ ¿¿ íîâîãî ðîìàíó,
- ë³òåðàòóðí³ ÷èòàííÿ ðîìàíó «Ì³ñòî êàðëèê³â»,
- ñâÿòêîâ³ çíèæêè íà ãðóïó ñóì³æíèõ âèäàíü,
- ôîðìóâàííÿ äî ñâÿò (íàïðèêëàä, 8 áåðåçíÿ, Äåíü Ñâ. Âàëåíòèíà) ïîäàðóíêîâèõ êîìïëåêò³â ç³ çíèæêîþ ÷è ïîäàðóíêîì ðîìàí³â Ë. Ðîìàí÷óê – «Ì³ñòî êàðëèê³â», «Ñîô³ÿ…», «×îòèðè äîðîãè…»,
- ðîçïîâñþäæåííÿ äðóêîâàíî¿ ðåêëàìíî¿ ïðîäóêö³¿,
- îôîðìëåííÿ ïîëèö³ òâîð³â Ë. Ðîìàí÷óê (íàïðèêëàä, ïðîåêò «Ïèñüìåííèêè Òåðíîï³ëëÿ»).
4. Òåëå- òà ðàä³îàóäèòîð³ÿ:
- ðîçãëÿä ãðóïè ñóì³æíèõ âèäàíü ó òåëåïðîãðàì³ «Ä³ì êíèãè»,
- ðîçãëÿä âèäàíü àâòîðêè ó ë³òåðàòóðíî-ìèñòåöüêèõ òåëåïðîãðàìàõ òà òåëåïðîåòêàõ,
- ë³òåðàòóðí³ ðàä³î÷èòàííÿ ðîìàíó «Ì³ñòî êàðëèê³â».
[~DETAIL_TEXT] => Àíêåòà ïðîäàæó êíèãè
Ðîìàí÷óê Ë. «Ì³ñòî êàðëèê³â». ISBN 978-966-10-0850-1.
Ö³ëüîâà àóäèòîð³ÿ
1. ßêà â³êîâà ãðóïà áóäå çàö³êàâëåíà ó äàí³é êíèç³:
æ³íêè â³êîì 18-70 ðîê³â, ÿê³ ö³êàâëÿòüñÿ ñó÷àñíîþ ðîìàí³ñòèêîþ.
2. ßêà ïðîôåñ³éíà ãðóïà áóäå çàö³êàâëåíà ó äàí³é êíèç³:
ïðîôåñ³éíà ïðèíàëåæí³ñòü çíà÷åííÿ íå ìàº.
3. Äå ïðàöþþòü, æèâóòü, áóâàþòü ïîòåíö³éí³ ïîêóïö³ êíèãè
Ïðîôåñ³éíà àóäèòîð³ÿ – çàãàëüíà.
Àóäèòîð³ÿ ïðîæèâàííÿ – çàãàëüíà.
Ïîòåíö³éí³ ïîêóïö³ áóâàþòü ó òàêèõ ì³ñöÿõ
• êíèãàðí³,
• ïóáë³÷í³ á³áë³îòåêè,
• êíèæêîâ³ ²íòåðíåò-ìàãàçèíè,
• êíèæêîâ³ ñàéòè,
• êíèæêîâ³ ôîðóìè òà ÿðìàðêè,
• ë³òåðàòóðíî-ìèñòåöüê³ ñàéòè,
• ðîçâàæàëüí³ ñàéòè,
• ìèñòåöüê³ çàõîäè,
• ñïåö³àë³çîâàí³ êíèæêîâ³ òà ë³òåðàòóðí³ äðóêîâàí³ âèäàííÿ,
• æ³íî÷³ æóðíàëè
• ñóïåðìàðêåòè, òîðãîâ³ öåíòðè
• êíèæêîâ³ ëîòêè, êíèæêîâ³ ðîçêëàäêè,
• ïîøòîâ³ â³ää³ëåííÿ
• âîêçàëè.
4. Ëîêàë³çàö³ÿ ïîêóïö³â çà ãåîãðàô³÷íèìè îçíàêàìè:
Ïîêóïö³â ïîòð³áíî ðîçä³ëèòè íà äâ³ êàòåãîð³¿: æèòåë³ ì³ñò, æèòåë³ ñ³ë
5. ²íòåðåñè ïîòåíö³éíèõ ïîêóïö³â:
- õóäîæíÿ ë³òåðàòóðà,
- óêðà¿íñüêà ë³òåðàòóðà,
- ðîìàíè.
Ó äàíîìó âèäàíí³ çíà÷íî á³ëüøå áóäóòü çàö³êàâëåí³ æ³íêè.
6. Ïîðòðåò ïîêóïöÿ:
à) Ƴíêà, ÿêà êóïóº êíèãó äëÿ ÷èòàííÿ,
á) Ïóáë³÷íà á³áë³îòåêà, ÿêà çàêóïîâóº êíèãè,
â) Ëþäè, ÿê³ êóïóþòü êíèãó â ïîäàðóíîê.
7. Ïðèáëèçíà ÷èñåëüí³ñòü ïîòåíö³éíèõ ïîêóïö³â
Ö³ëüîâà àóäèòîð³ÿ – æ³íêè â³êîì 18-70 ðîê³â, ÿê³ ëþáëÿòü ÷èòàòè óêðà¿íñüê³ ðîìàíè.
Ðåçþìå
Ìîæåìî çðîáèòè âèñíîâîê, ùî êíèãó æ³íêè (18-70 ðîê³â) ïîáà÷àòü ³ çìîæóòü êóïèòè ó òàêèõ ì³ñöÿõ:
1. Ïîøòîâ³ â³ää³ëåííÿ (òóò êíèãó ìîæóòü êóïóâàòè ïåíñ³îíåðè)
2. Ñóïåðìàðêåòè, òîðãîâ³ öåíòðè,
3. Êíèæêîâ³ ìàãàçèíè ³ ðîçêëàäêè íà ðèíêàõ, âîêçàëàõ.
4. ²íòåðíåò-ìàãàçèíè,
5. Êíèæêîâ³, ë³òåðàòóðíî-ìèñòåöüê³, ðîçâàæàëüí³ ñàéòè,
6. Ìèñòåöüê³ çàêëàäè,
7. Êíèæêîâ³ ÿðìàðêè é ôîðóìè,
8. Ïóáë³÷í³ á³áë³îòåêè (òóò ÷èòà÷³ ìîæóòü îçíàéîìèòèñÿ ç êíèãîþ, à çãîäîì ïðèäáàòè ÷è ïîðàäèòè êíèãó ³íøèì – ³íôîðìàòèâíà ðåêëàìà)
Êîíêóðåíö³ÿ
1. Âêàçàòè êíèãè, ÿê³ º êîíêóðåíòàìè äëÿ äàíî¿:
- óêðà¿íñüê³ òà óêðà¿íîìîâí³ ðîìàíè.
2. Ïðîâåñòè àíàë³ç ö³í ³ ÿêîñò³ êíèã êîíêóðåíò³â:
Ö³íîâèé ä³àïàçîí – 35-80 ãðí.
«Ñòîë³òòÿ ÿêîâà» Â. Ëèñ (Êëóá ѳìåéíîãî Äîçâ³ëëÿ) – 35 ãðí,
«Ñåëî íå ëþäè» Ëþêî Äàøâàð (Êëóá ѳìåéíîãî Äîçâ³ëëÿ) – 36 ãðí,
«×àñ ñìåðòîõðèñò³â. ̳ðàæ³ 2077 ðîêó» Þ. Ùåðáàê (ßðîñëàâ³â Âàë) – 78 ãðí.
3. Âèä³ëèòè â³äì³ííîñò³ íàøî¿ êíèãè â³ä êíèã êîíêóðåíò³â, âêàçàòè ïåðåâàãè ïîêóïêè ñàìå íàøî¿ êíèãè:
- ïîð³âíÿíî ç êîíêóðåíòàìè íèçêà ö³íà – 24 ãðí,
- çðó÷íèé ôîðìàò,
- àêòóàëüí³ñòü ðîìàíó äëÿ óêðà¿íñüêîãî ñóñï³ëüñòâà.
Ðåêëàìí³ çàõîäè
Ðåêëàìó âàðòî ïðîâîäèòè íå äëÿ îêðåìî¿ êíèãè à â çàãàëüíîìó äëÿ ãðóïè ñóì³æíèõ êíèã (ö³ëî¿ ñå𳿠êíèã, óñ³õ âèäàíü àâòîðêè).
1. Ðåêëàìà â ²íòåðíåò:
- Êîíòåêñòíà ðåêëàìà íà ðîçâàæàëüíèõ, êíèæêîâèõ, ë³òåðàòóðíî-ìèñòåöüêèõ ôîðóìàõ ³ ñàéòàõ, êíèæêîâèõ ²íòåðíåò-ìàãàçèíàõ,
- ïóáë³êàö³ÿ â³äãóê³â òà ðåöåíç³é ÷èòà÷³â ³ íàóêîâö³â-ë³òåðàòîð³â,
- àêö³¿ íà êíèæêîâèõ ²íòåðíåò-ìàãàçèíàõ (ö³íîâ³ çíèæêè ïðè çàìîâëåíí³ óñ³º¿ ñå𳿠êíèã ÷è ïåâíî¿ ê³ëüêîñò³ ñàìå äàíèõ âèäàíü – íå ìåíøå 3 íàðàç),
- ö³íîâ³ çíèæêè ïðè çàìîâëåíí³ ñå𳿠âèäàíü «Ì³ñòî êàðëèê³â» ³ç ñàéòó www.bohdan-books.com
2. Ðåêëàìà â ãàçåòàõ, æóðíàëàõ (ñïåö³àë³çîâàíèõ):
- â³äãóêè ÷èòà÷³â,
- ðåöåí糿, ñàòò³, â³äãóêè ñïåö³àë³ñò³â-ë³òåðàòîð³â,
- êîíòåêñòíà ðåêëàìà ãðóïè ñóì³æíèõ âèäàíü.
Ðåêëàìà ó æ³íî÷èõ æóðíàëàõ:
- êîíòåêñòíà ðåêëàìà,
- â³äãóêè ÷èòà÷³â.
3. Äðóê ðåêëàìíî¿ ïðîäóêö³¿ äëÿ äàíî¿ êíèãè:
• ßê³ âèäè äðóêîâàíî¿ ðåêëàìè ïîòð³áíî äëÿ äàíî¿ êíèãè
- çàêëàäêè (ö³ëà ñåð³ÿ ðîìàí³â «Ì³ñòî êàðëèê³â»),
- ôëàºðè (ö³ëà ñåð³ÿ ðîìàí³â «Ì³ñòî êàðëèê³â»),
- áóêëåòè (óñ³ âèäàííÿ Ë. Ðîìàí÷óê âèäàâíèöòâà),
- ïëàêàòè (ãðóïà ñóì³æíèõ âèäàíü) à1, à3, à4.
• Ñïèñîê ñïîð³äíåíèõ êíèã ÿê³ áóäóòü ðåêëàìóâàòèñÿ ç ö³ºþ êíèãîþ:
Êíèãè Ë. Ðîìàí÷óê íàøîãî âèäàâíèöòâà:
«Ì³ñòî êàðëèê³â»,
«Ì³ñòî êàðëèê³â 2»,
«Ëèöàð³ ëþáîâ³ ³ íà䳿» (Ì/Ò),
«Ñîô³ÿ …» - öèêë ðîìàí³â,
«×îòèðè äîðîãè…» - öèêë ðîìàí³â,
«Ãðàâ³òàö³ÿ»,
«Ó ìåðåæèâ³ ìåðåæ³».
Ãðóïà ñóì³æíèõ ðîìàí³â ³ç ñåð³ºþ «Ì³ñòî êàðëèê³â»:
- «Ñîô³ÿ …» - öèêë ðîìàí³â Ë. Ðîìàí÷óê,
- «Ëèöàð³ ëþáîâ³ ³ íà䳿» (Ì/Ò) Ë. Ðîìàí÷óê,
- «×îòèðè äîðîãè…» - öèêë ðîìàí³â Ë. Ðîìàí÷óê,
- «Ïåðåìîæö³â íå ñóäÿòü» Î. Åñàóëîâ,
- «Äâ³ îáðó÷êè», «Êîõàííÿ ç ïåðøîãî ïîãëÿäó», «Ðîäèíí³ ãð³õè», «Çëàìàí³ æîðæèíè», «Íåáåçïå÷íà ìåæà», «Ïîâåðòàéòåñü, æóðàâë³, äîäîìó»,
- «Ïîñàã» Î. Ãóëüêî,
- ³í. ðîìàíè.
Ìåòîäè ðîçïîâñþäæåííÿ ðåêëàìíî¿ ïðîäóêö³¿
Çàâäàííÿ – äîíåñòè äî ïîòåíö³éíèõ ïîêóïö³â â³äîìîñò³ ïðî êíèãó.
1. Ðîçä³ëèòè ïîòåíö³éíèõ ñïîæèâà÷³â íà ðåêëàìí³ ãðóïè çà ñïîñîáîì äîíåñåííÿ ³íôîðìàö³¿ äî íèõ.
Âèä³ëÿºìî òàê³ îñíîâí³ ãðóïè ñïîæèâà÷³â.
1. ²íòåðíåò-àóäèòîð³ÿ
2. Ïóáë³÷í³ á³áë³îòåêè,
3. ³äâ³äóâà÷³ êíèãàðåíü,
4. Òåëå- òà ðàä³îàóäèòîð³ÿ.
2. Âêàçàòè, ÿêà ãðóïà ÿêèì âèäîì ðåêëàìè áóäå ³íôîðìîâàíà ïðî êíèãó.
1. ²íòåðíåò-àóäèòîð³ÿ:
- êîíòåêñòíà ðåêëàìà íà êíèæêîâèõ, ðîçâàæàëüíèõ, ë³òåðàòóðíî-ìèñòåöüêèõ ñàéòàõ,
- â³äãóêè, ðåöåí糿 ë³òåðàòóðîçíàâö³â íà ë³òåðàòóðíî-ìèñòåöüêèõ ñàéòàõ,
- àêö³¿ òà ö³íîâ³ çíèæêè êíèæêîâèõ ²íòåðíåò-ìàãàçèí³â,
- çíèæêè ïðè çàìîâëåíí³ ñå𳿠«Ì³ñòî êàðëèê³â» (3 êíèãè) ÷è ïåâíî¿ ê³ëüêîñò³ âèäàíü «Ì³ñòî êàðëèê³â 3» ç³ ñàéòó www.bohdan-books.com .
2. Ïóáë³÷í³ á³áë³îòåêè: - áåçïîñåðåäíÿ ðîáîòà òîðãîâèõ ïðåäñòàâíèê³â ç á³áë³îòåêàìè,
- ïðîïîçèö³ÿ ö³íîâèõ çíèæîê ïðè çàêóïö³ ïåâíî¿ ê³ëüêîñò³ âèäàíü ÷è ïîñò³éí³é ñï³âïðàö³,
- îðãàí³çàö³ÿ ìîæëèâîñò³ äëÿ ÷èòà÷³â ïðèäáàòè äàí³ âèäàííÿ â á³áë³îòåö³,
- îôîðìëåííÿ ñïåö³àëüíî¿ ïîëèö³ äëÿ âèäàíü Ë. Ðîìàí÷óê òà ðîìàí³â íàøîãî âèäàâíèöòâà,
- ðîçïîâñþäæåííÿ äðóêîâàíî¿ ðåêëàìíî¿ ïðîäóêö³¿.
3. ³äâ³äóâà÷³ ìåðåæ³ êíèãàðåíü «Ä³ì êíèãè»:
- òâîð÷³ çóñòð³÷³ ç àâòîðêîþ Ë. Ðîìàí÷óê òà ïðåçåíòàö³¿ ¿¿ íîâîãî ðîìàíó,
- ë³òåðàòóðí³ ÷èòàííÿ ðîìàíó «Ì³ñòî êàðëèê³â»,
- ñâÿòêîâ³ çíèæêè íà ãðóïó ñóì³æíèõ âèäàíü,
- ôîðìóâàííÿ äî ñâÿò (íàïðèêëàä, 8 áåðåçíÿ, Äåíü Ñâ. Âàëåíòèíà) ïîäàðóíêîâèõ êîìïëåêò³â ç³ çíèæêîþ ÷è ïîäàðóíêîì ðîìàí³â Ë. Ðîìàí÷óê – «Ì³ñòî êàðëèê³â», «Ñîô³ÿ…», «×îòèðè äîðîãè…»,
- ðîçïîâñþäæåííÿ äðóêîâàíî¿ ðåêëàìíî¿ ïðîäóêö³¿,
- îôîðìëåííÿ ïîëèö³ òâîð³â Ë. Ðîìàí÷óê (íàïðèêëàä, ïðîåêò «Ïèñüìåííèêè Òåðíîï³ëëÿ»).
4. Òåëå- òà ðàä³îàóäèòîð³ÿ:
- ðîçãëÿä ãðóïè ñóì³æíèõ âèäàíü ó òåëåïðîãðàì³ «Ä³ì êíèãè»,
- ðîçãëÿä âèäàíü àâòîðêè ó ë³òåðàòóðíî-ìèñòåöüêèõ òåëåïðîãðàìàõ òà òåëåïðîåòêàõ,
- ë³òåðàòóðí³ ðàä³î÷èòàííÿ ðîìàíó «Ì³ñòî êàðëèê³â».
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[TIMESTAMP_X] => 2018-09-12 22:50:48
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[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
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[FILE_TYPE] =>
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[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
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[VALUE_SORT] =>
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(
[TEXT] =>
[TYPE] => HTML
)
)
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[TIMESTAMP_X] => 2015-09-28 17:26:38
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[NAME] => ØòðèõÊîä
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[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[FILE_TYPE] =>
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
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[FILE_TYPE] =>
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[TMP_ID] =>
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[VALUE] => 978-966-10-0850-1
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[~DESCRIPTION] =>
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)
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[TIMESTAMP_X] => 2015-09-28 17:26:38
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[NAME] => Õàðàêòåðèñòèêè
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[DEFAULT_VALUE] =>
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[CML2_TRAITS] => Array
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[NAME] => Ðåêâèçèòû
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[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
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[1] => ÒèïÍîìåíêëàòóðû
[2] => Âåñ
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(
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)
[~NAME] => Ðåêâèçèòû
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[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 124965303
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 124965304
)
[VALUE] => Array
(
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[DESCRIPTION] => Array
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(
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)
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)
[MORE_PHOTO] => Array
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[NAME] => Êàðòèíêè
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[USER_TYPE_SETTINGS] =>
[HINT] =>
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[VALUE] =>
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[NAME] => Ôàéëû
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[USER_TYPE_SETTINGS] =>
[HINT] =>
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[VALUE] =>
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[VALUE_SORT] =>
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[LINK_IBLOCK_ID] =>
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[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 124965305
)
[VALUE] => Array
(
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[DESCRIPTION] => Array
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[0] =>
)
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[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 010cf117-466f-11df-9b46-0012f0c1528a
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[0] =>
)
[~NAME] => Àâòîð
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)
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[NAME] => Êëàñèô³êàòîð (ÊÒÊ-Óí³âåðñàëüíèé ðîçä³ë)
[ACTIVE] => Y
[SORT] => 500
[CODE] => CML2_KTK_UNI
[DEFAULT_VALUE] =>
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] => CML2_KTK_UNI_XML
[FILE_TYPE] =>
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[LINK_IBLOCK_ID] => 72
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[SEARCHABLE] => N
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Êëàñèô³êàòîð (ÊÒÊ-Óí³âåðñàëüíèé ðîçä³ë)
[~DEFAULT_VALUE] =>
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(
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[NAME] => Êëàñèô³êàòîð (ÊÒÊ-ïîäàðóíêîâ³)
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[SORT] => 500
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[DEFAULT_VALUE] =>
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Êëàñèô³êàòîð (ÊÒÊ-ïîäàðóíêîâ³)
[~DEFAULT_VALUE] =>
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[NAME] => Êëàñèô³êàòîð (ÊÒÊ-Íàâ÷àëüíà ë³òåðàòóðà)
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[SORT] => 500
[CODE] => CML2_KTK_EDUC
[DEFAULT_VALUE] =>
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Êëàñèô³êàòîð (ÊÒÊ-Íàâ÷àëüíà ë³òåðàòóðà)
[~DEFAULT_VALUE] =>
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[NAME] => Êëàñèô³êàòîð (ÊÒÊ)
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[SORT] => 500
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[DEFAULT_VALUE] =>
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] => CML2_KTK_XML
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 70
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => Y
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Êëàñèô³êàòîð (ÊÒÊ)
[~DEFAULT_VALUE] =>
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[VUD_ADD] => Array
(
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[TIMESTAMP_X] => 2020-02-17 10:00:35
[IBLOCK_ID] => 73
[NAME] => Âèäàâíèöòâî
[ACTIVE] => Y
[SORT] => 500
[CODE] => VUD_ADD
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] => VUD_ADD_XML
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] =>
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => ElementXmlID
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Âèäàâíèöòâî
[~DEFAULT_VALUE] =>
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[TIMESTAMP_X] => 2013-10-09 11:39:16
[IBLOCK_ID] => 73
[NAME] => Âèäàâíèöòâî íàçâà
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[SORT] => 500
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[DEFAULT_VALUE] =>
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[LIST_TYPE] => L
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[XML_ID] => VUD_N_XML
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 82
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 124965306
[VALUE] => 3062
[DESCRIPTION] =>
[VALUE_ENUM] =>
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[~VALUE] => 3062
[~DESCRIPTION] =>
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[~DEFAULT_VALUE] =>
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[PageAm] => Array
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[TIMESTAMP_X] => 2020-02-17 10:00:35
[IBLOCK_ID] => 73
[NAME] => ʳëüê³ñòü ñòîð³íîê
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[SORT] => 500
[CODE] => PageAm
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] => PageAm
[FILE_TYPE] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 124965307
[VALUE] => 288
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 288
[~DESCRIPTION] =>
[~NAME] => ʳëüê³ñòü ñòîð³íîê
[~DEFAULT_VALUE] =>
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[CoverType] => Array
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[TIMESTAMP_X] => 2020-02-17 10:00:35
[IBLOCK_ID] => 73
[NAME] => Îáêëàäèíêà
[ACTIVE] => Y
[SORT] => 500
[CODE] => CoverType
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] => CoverType
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] =>
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 124965308
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[HINT] =>
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[XML_ID] =>
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[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] => 3196695
[VALUE] => Array
(
[TEXT] => Äèâîâèæí³, íåéìîâ³ðíî ³íòðèãóþ÷³ ïî䳿, ùî çáóðþþòü òèõîïëèíí³ñòü áóòòÿ êóðîðòíîãî ì³ñòå÷êà; ÷óäåðíàöüê³ ïåðåïëåò³ííÿ òðàãåä³éíîãî ìèíóëîãî ³ç ïî÷àñòè ôàðñîâèì ñüîãîäåííÿì; ïðèñòðàñò³, çà÷àðóâàííÿ é ðîç÷àðóâàííÿ, ñèìâîëè òà ðåà볿, ìàã³ÿ íåïîÿñíèìîãî. À ïîíàä óñ³ì — ì³ñòèêà, ì³ñòèêà, ì³ñòèêà...<br>
Óñå öå êð³çü ïðèçìó ïî÷óâàíü ³ îäêðîâåíü ãîëîâíî¿ ãåðî¿í³ — ë³êàðÿ Ñîô³¿ Çîðè÷.<br>
<b><a href="https://bohdan-books.com/catalog/book/128028/">
<p style="text-align: center;">
<span style="color: #ee1d24; font-size: 12pt;">Ïðèäáàéòå êîìïëåêò êíèã ç³ çíèæêîþ 20%!</span><span style="font-size: 12pt;"> </span>
</p>
</a></b>
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[VALUE_XML_ID] =>
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[~VALUE] => Array
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[TEXT] => Äèâîâèæí³, íåéìîâ³ðíî ³íòðèãóþ÷³ ïî䳿, ùî çáóðþþòü òèõîïëèíí³ñòü áóòòÿ êóðîðòíîãî ì³ñòå÷êà; ÷óäåðíàöüê³ ïåðåïëåò³ííÿ òðàãåä³éíîãî ìèíóëîãî ³ç ïî÷àñòè ôàðñîâèì ñüîãîäåííÿì; ïðèñòðàñò³, çà÷àðóâàííÿ é ðîç÷àðóâàííÿ, ñèìâîëè òà ðåà볿, ìàã³ÿ íåïîÿñíèìîãî. À ïîíàä óñ³ì — ì³ñòèêà, ì³ñòèêà, ì³ñòèêà...
Óñå öå êð³çü ïðèçìó ïî÷óâàíü ³ îäêðîâåíü ãîëîâíî¿ ãåðî¿í³ — ë³êàðÿ Ñîô³¿ Çîðè÷.
Ïðèäáàéòå êîìïëåêò êíèã ç³ çíèæêîþ 20%!
[TYPE] => HTML
)
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[~NAME] => Àííîòàö³ÿ
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(
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[TIMESTAMP_X] => 2014-04-02 15:45:22
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[FILE_TYPE] =>
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[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
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[VALUE_XML_ID] =>
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[FILE_TYPE] =>
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[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
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[0] =>
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[FILE_TYPE] =>
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[LINK_IBLOCK_ID] => 0
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 20321700
[VALUE] => 1000
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[USER_TYPE_SETTINGS] =>
[HINT] =>
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[VALUE_XML_ID] =>
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(
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[NAME] => Ïîêàçóâàòè íà ñòîð³íö³ îôîðìëåííÿ çàìîâëåííÿ
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[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[LINK_IBLOCK_ID] => 0
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
[VALUE_SORT] =>
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[~NAME] => Ïîêàçóâàòè íà ñòîð³íö³ îôîðìëåííÿ çàìîâëåííÿ
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(
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[TIMESTAMP_X] => 2014-08-13 14:14:12
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[SORT] => 500
[CODE] => EBOOK_LINK
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[PROPERTY_TYPE] => S
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[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Êíîïêà ebook
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)
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(
[ID] => 447
[TIMESTAMP_X] => 2014-08-13 14:14:12
[IBLOCK_ID] => 73
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[SORT] => 500
[CODE] => MASTERTOOL_LINK
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[XML_ID] =>
[FILE_TYPE] =>
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[LINK_IBLOCK_ID] => 0
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[NAME] => Ñïåö. ïðîïîçèö³ÿ äëÿ ÷ëåí³â êëóáó
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[LINK_IBLOCK_ID] =>
[WITH_DESCRIPTION] => N
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[VALUE] =>
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[~DEFAULT_VALUE] =>
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[TIMESTAMP_X] => 2016-12-20 14:35:49
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
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[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
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[HINT] =>
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[USER_TYPE_SETTINGS] =>
[HINT] =>
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[HINT] =>
[PROPERTY_VALUE_ID] =>
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[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[USER_TYPE_SETTINGS] =>
[HINT] =>
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[HINT] =>
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[DESCRIPTION_TYPE] => text
[~DESCRIPTION_TYPE] => text
[SEARCHABLE_CONTENT] => 2 ÄÈÒß×À ˳ÒÅÐÀÒÓÐÀ. ÕÓÄÎÆÍß Ë³ÒÅÐÀÒÓÐÀ. ²Íس ÂÈÄÀÍÍß.
[~SEARCHABLE_CONTENT] => 2 ÄÈÒß×À ˳ÒÅÐÀÒÓÐÀ. ÕÓÄÎÆÍß Ë³ÒÅÐÀÒÓÐÀ. ²Íس ÂÈÄÀÍÍß.
[CODE] =>
[~CODE] =>
[XML_ID] => 8f59cc0a-5212-11df-a3fa-001517c70544
[~XML_ID] => 8f59cc0a-5212-11df-a3fa-001517c70544
[TMP_ID] =>
[~TMP_ID] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SOCNET_GROUP_ID] =>
[~SOCNET_GROUP_ID] =>
[LIST_PAGE_URL] =>
[~LIST_PAGE_URL] =>
[SECTION_PAGE_URL] => /catalog/8088/
[~SECTION_PAGE_URL] => /catalog/8088/
[IBLOCK_TYPE_ID] => 1c_catalog
[~IBLOCK_TYPE_ID] => 1c_catalog
[IBLOCK_CODE] =>
[~IBLOCK_CODE] =>
[IBLOCK_EXTERNAL_ID] => 1c_catalog-c1189afa-8a35-4a9a-9335-c77f65742e0d
[~IBLOCK_EXTERNAL_ID] => 1c_catalog-c1189afa-8a35-4a9a-9335-c77f65742e0d
[EXTERNAL_ID] => 8f59cc0a-5212-11df-a3fa-001517c70544
[~EXTERNAL_ID] => 8f59cc0a-5212-11df-a3fa-001517c70544
[PATH] => Array
(
[0] => Array
(
[ID] => 8085
[~ID] => 8085
[TIMESTAMP_X] => 2020-06-04 10:00:02
[~TIMESTAMP_X] => 2020-06-04 10:00:02
[MODIFIED_BY] => 54908
[~MODIFIED_BY] => 54908
[DATE_CREATE] => 2017-05-18 17:56:47
[~DATE_CREATE] => 2017-05-18 17:56:47
[CREATED_BY] => 2
[~CREATED_BY] => 2
[IBLOCK_ID] => 73
[~IBLOCK_ID] => 73
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[ACTIVE] => Y
[~ACTIVE] => Y
[GLOBAL_ACTIVE] => Y
[~GLOBAL_ACTIVE] => Y
[SORT] => 110
[~SORT] => 110
[NAME] => 1 ÏÐÎÄÓÊÖ²ß ÍÊ-Á
[~NAME] => 1 ÏÐÎÄÓÊÖ²ß ÍÊ-Á
[PICTURE] =>
[~PICTURE] =>
[LEFT_MARGIN] => 1
[~LEFT_MARGIN] => 1
[RIGHT_MARGIN] => 76
[~RIGHT_MARGIN] => 76
[DEPTH_LEVEL] => 1
[~DEPTH_LEVEL] => 1
[DESCRIPTION] =>
[~DESCRIPTION] =>
[DESCRIPTION_TYPE] => text
[~DESCRIPTION_TYPE] => text
[SEARCHABLE_CONTENT] => 1 ÏÐÎÄÓÊÖ²ß ÍÊ-Á
[~SEARCHABLE_CONTENT] => 1 ÏÐÎÄÓÊÖ²ß ÍÊ-Á
[CODE] => produktsiya-nk-b
[~CODE] => produktsiya-nk-b
[XML_ID] => 647117f0-520d-11df-a3fa-001517c70544
[~XML_ID] => 647117f0-520d-11df-a3fa-001517c70544
[TMP_ID] =>
[~TMP_ID] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SOCNET_GROUP_ID] =>
[~SOCNET_GROUP_ID] =>
[LIST_PAGE_URL] =>
[~LIST_PAGE_URL] =>
[SECTION_PAGE_URL] => /catalog/8085/
[~SECTION_PAGE_URL] => /catalog/8085/
[IBLOCK_TYPE_ID] => 1c_catalog
[~IBLOCK_TYPE_ID] => 1c_catalog
[IBLOCK_CODE] =>
[~IBLOCK_CODE] =>
[IBLOCK_EXTERNAL_ID] => 1c_catalog-c1189afa-8a35-4a9a-9335-c77f65742e0d
[~IBLOCK_EXTERNAL_ID] => 1c_catalog-c1189afa-8a35-4a9a-9335-c77f65742e0d
[EXTERNAL_ID] => 647117f0-520d-11df-a3fa-001517c70544
[~EXTERNAL_ID] => 647117f0-520d-11df-a3fa-001517c70544
[IPROPERTY_VALUES] => Array
(
[ELEMENT_META_TITLE] => ÊÓÏÈÒÈ: 1 ÏÐÎÄÓÊÖ²ß ÍÊ-Á - Íàâ÷àëüíà êíèãà "Áîãäàí"
)
)
[1] => Array
(
[ID] => 8088
[~ID] => 8088
[TIMESTAMP_X] => 2020-06-04 10:00:02
[~TIMESTAMP_X] => 2020-06-04 10:00:02
[MODIFIED_BY] => 2
[~MODIFIED_BY] => 2
[DATE_CREATE] => 2017-05-18 17:56:47
[~DATE_CREATE] => 2017-05-18 17:56:47
[CREATED_BY] => 2
[~CREATED_BY] => 2
[IBLOCK_ID] => 73
[~IBLOCK_ID] => 73
[IBLOCK_SECTION_ID] => 8085
[~IBLOCK_SECTION_ID] => 8085
[ACTIVE] => Y
[~ACTIVE] => Y
[GLOBAL_ACTIVE] => Y
[~GLOBAL_ACTIVE] => Y
[SORT] => 140
[~SORT] => 140
[NAME] => 2 Äèòÿ÷à ë³òåðàòóðà. Õóäîæíÿ ë³òåðàòóðà. ²íø³ âèäàííÿ.
[~NAME] => 2 Äèòÿ÷à ë³òåðàòóðà. Õóäîæíÿ ë³òåðàòóðà. ²íø³ âèäàííÿ.
[PICTURE] =>
[~PICTURE] =>
[LEFT_MARGIN] => 12
[~LEFT_MARGIN] => 12
[RIGHT_MARGIN] => 13
[~RIGHT_MARGIN] => 13
[DEPTH_LEVEL] => 2
[~DEPTH_LEVEL] => 2
[DESCRIPTION] =>
[~DESCRIPTION] =>
[DESCRIPTION_TYPE] => text
[~DESCRIPTION_TYPE] => text
[SEARCHABLE_CONTENT] => 2 ÄÈÒß×À ˳ÒÅÐÀÒÓÐÀ. ÕÓÄÎÆÍß Ë³ÒÅÐÀÒÓÐÀ. ²Íس ÂÈÄÀÍÍß.
[~SEARCHABLE_CONTENT] => 2 ÄÈÒß×À ˳ÒÅÐÀÒÓÐÀ. ÕÓÄÎÆÍß Ë³ÒÅÐÀÒÓÐÀ. ²Íس ÂÈÄÀÍÍß.
[CODE] =>
[~CODE] =>
[XML_ID] => 8f59cc0a-5212-11df-a3fa-001517c70544
[~XML_ID] => 8f59cc0a-5212-11df-a3fa-001517c70544
[TMP_ID] =>
[~TMP_ID] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SOCNET_GROUP_ID] =>
[~SOCNET_GROUP_ID] =>
[LIST_PAGE_URL] =>
[~LIST_PAGE_URL] =>
[SECTION_PAGE_URL] => /catalog/8088/
[~SECTION_PAGE_URL] => /catalog/8088/
[IBLOCK_TYPE_ID] => 1c_catalog
[~IBLOCK_TYPE_ID] => 1c_catalog
[IBLOCK_CODE] =>
[~IBLOCK_CODE] =>
[IBLOCK_EXTERNAL_ID] => 1c_catalog-c1189afa-8a35-4a9a-9335-c77f65742e0d
[~IBLOCK_EXTERNAL_ID] => 1c_catalog-c1189afa-8a35-4a9a-9335-c77f65742e0d
[EXTERNAL_ID] => 8f59cc0a-5212-11df-a3fa-001517c70544
[~EXTERNAL_ID] => 8f59cc0a-5212-11df-a3fa-001517c70544
[IPROPERTY_VALUES] => Array
(
[ELEMENT_META_TITLE] => ÊÓÏÈÒÈ: 2 Äèòÿ÷à ë³òåðàòóðà. Õóäîæíÿ ë³òåðàòóðà. ²íø³ âèäàííÿ. - Íàâ÷àëüíà êíèãà "Áîãäàí"
)
)
)
)
[CATALOG_MEASURE_RATIO] => 1
[CATALOG_MEASURE_NAME] => øò
[~CATALOG_MEASURE_NAME] => øò
[PRICE_MATRIX] =>
[PRICES] => Array
(
[ãóðòîâà] => Array
(
[VALUE_NOVAT] => 49
[PRINT_VALUE_NOVAT] => 49,00 ãðí
[VALUE_VAT] => 49
[PRINT_VALUE_VAT] => 49,00 ãðí
[VATRATE_VALUE] => 0
[PRINT_VATRATE_VALUE] => 0,00 ãðí
[DISCOUNT_VALUE_NOVAT] => 49
[PRINT_DISCOUNT_VALUE_NOVAT] => 49,00 ãðí
[DISCOUNT_VALUE_VAT] => 49
[PRINT_DISCOUNT_VALUE_VAT] => 49,00 ãðí
[DISCOUNT_VATRATE_VALUE] => 0
[PRINT_DISCOUNT_VATRATE_VALUE] => 0,00 ãðí
[CURRENCY] => UAH
[ROUND_VALUE_VAT] => 49
[ROUND_VALUE_NOVAT] => 49
[ROUND_VATRATE_VALUE] => 0
[PRICE_ID] => 9
[ID] => 120090
[CAN_ACCESS] => Y
[CAN_BUY] => Y
[MIN_PRICE] => Y
[VALUE] => 49
[PRINT_VALUE] => 49,00 ãðí
[UNROUND_DISCOUNT_VALUE] => 49
[DISCOUNT_VALUE] => 49
[PRINT_DISCOUNT_VALUE] => 49,00 ãðí
[DISCOUNT_DIFF] => 0
[DISCOUNT_DIFF_PERCENT] => 0
[PRINT_DISCOUNT_DIFF] => 0,00 ãðí
)
)
[MIN_PRICE] => Array
(
[VALUE_NOVAT] => 49
[PRINT_VALUE_NOVAT] => 49,00 ãðí
[VALUE_VAT] => 49
[PRINT_VALUE_VAT] => 49,00 ãðí
[VATRATE_VALUE] => 0
[PRINT_VATRATE_VALUE] => 0,00 ãðí
[DISCOUNT_VALUE_NOVAT] => 49
[PRINT_DISCOUNT_VALUE_NOVAT] => 49,00 ãðí
[DISCOUNT_VALUE_VAT] => 49
[PRINT_DISCOUNT_VALUE_VAT] => 49,00 ãðí
[DISCOUNT_VATRATE_VALUE] => 0
[PRINT_DISCOUNT_VATRATE_VALUE] => 0,00 ãðí
[CURRENCY] => UAH
[ROUND_VALUE_VAT] => 49
[ROUND_VALUE_NOVAT] => 49
[ROUND_VATRATE_VALUE] => 0
[PRICE_ID] => 9
[ID] => 120090
[CAN_ACCESS] => Y
[CAN_BUY] => Y
[MIN_PRICE] => Y
[VALUE] => 49
[PRINT_VALUE] => 49,00 ãðí
[UNROUND_DISCOUNT_VALUE] => 49
[DISCOUNT_VALUE] => 49
[PRINT_DISCOUNT_VALUE] => 49,00 ãðí
[DISCOUNT_DIFF] => 0
[DISCOUNT_DIFF_PERCENT] => 0
[PRINT_DISCOUNT_DIFF] => 0,00 ãðí
)
[CAN_BUY] => 1
[~BUY_URL] => /catalog/book/102614/?IBLOCK_ID=book&SECTION_ID=102614&action=BUY&id=102614
[BUY_URL] => /catalog/book/102614/?IBLOCK_ID=book&SECTION_ID=102614&action=BUY&id=102614
[~ADD_URL] => /catalog/book/102614/?IBLOCK_ID=book&SECTION_ID=102614&action=ADD2BASKET&id=102614
[ADD_URL] => /catalog/book/102614/?IBLOCK_ID=book&SECTION_ID=102614&action=ADD2BASKET&id=102614
[LINK_URL] => link.php?PARENT_ELEMENT_ID=102614
[~SUBSCRIBE_URL] => /catalog/book/102614/?IBLOCK_ID=book&SECTION_ID=102614&action=SUBSCRIBE_PRODUCT&id=102614
[SUBSCRIBE_URL] => /catalog/book/102614/?IBLOCK_ID=book&SECTION_ID=102614&action=SUBSCRIBE_PRODUCT&id=102614
[OFFERS] => Array
(
)
[counterData] => Array
(
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[user_id] => Bitrix\Main\Text\JsExpression Object
(
[expression:protected] => function() {
return BX.message("USER_ID") ? BX.message("USER_ID") : 0;
}
)
[recommendation] => Bitrix\Main\Text\JsExpression Object
(
[expression:protected] => function() {
var rcmId = "";
var cookieValue = BX.getCookie("BITRIX_SM_RCM_PRODUCT_LOG");
var productId = 102614;
var cItems = [],
cItem;
if (cookieValue)
{
cItems = cookieValue.split('.');
}
var i = cItems.length;
while (i--)
{
cItem = cItems[i].split('-');
if (cItem[0] == productId)
{
rcmId = cItem[1];
break;
}
}
return rcmId;
}
)
[v] => 2
)
[AUTHOR] => Array
(
[0] => Array
(
[ID] => 104723
[~ID] => 104723
[NAME] => Ðîìàí÷óê Ëåñÿ ²âàí³âíà
[~NAME] => Ðîìàí÷óê Ëåñÿ ²âàí³âíà
[DATE_ACTIVE_FROM] =>
[~DATE_ACTIVE_FROM] =>
[DETAIL_PICTURE] => 763095
[~DETAIL_PICTURE] => 763095
[DETAIL_PAGE_URL] => /author/104723/
[~DETAIL_PAGE_URL] => /author/104723/
[LANG_DIR] => /
[~LANG_DIR] => /
[CODE] =>
[~CODE] =>
[EXTERNAL_ID] => 010cf117-466f-11df-9b46-0012f0c1528a
[~EXTERNAL_ID] => 010cf117-466f-11df-9b46-0012f0c1528a
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[IBLOCK_TYPE_ID] => 1c_catalog
[~IBLOCK_TYPE_ID] => 1c_catalog
[IBLOCK_ID] => 83
[~IBLOCK_ID] => 83
[IBLOCK_CODE] => authors
[~IBLOCK_CODE] => authors
[IBLOCK_EXTERNAL_ID] => authors_out
[~IBLOCK_EXTERNAL_ID] => authors_out
[LID] => ua
[~LID] => ua
)
)
[COMPLECT] => N
[ALL] => Array
(
[SECTION_BOOK] => 4314
[SEC_NAME] => Êíèãè Ëåñ³ Ðîìàí÷óê
)
[META] => Array
(
[H1] => ̳ñòî êàðëèê³â.
[TITLE] => ̳ñòî êàðëèê³â.
)
[WO] =>
[MORE_TAB] => Array
(
[VUD_ADD] =>
[AUTHOR] => Array
(
[0] => 010cf117-466f-11df-9b46-0012f0c1528a
)
[MORE_BOOK] =>
)
[COUNT_MORE_BOOK] =>
)
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